Strategic Communications & Public Affairs
Strategy.
Brand.
Reputation.
RAF helps established and emerging companies protect value and unlock exponential growth through strategy, marketing, and communications-led planning and execution, informed by 30+ years of experience inside the world's largest corporations.
Experience across
The Practice
Drawing on senior leadership roles at FedEx, Philip Morris International, and Biogen, and decades of advising C-level teams, RAF delivers enterprise transformation at scale.
That work spans opening global markets, securing regulatory and payer outcomes, winning major contracts, navigating complex public affairs challenges, and shaping narratives that move capital and customers.
Strategy & Narrative
Strategic Communications
Enterprise narrative, planning and execution.
Corporate Branding & Messaging
Positioning that clarifies what a company stands for.
Executive Counsel
Direct advisory for CEOs and C-level teams.
Policy & Reputation
Public Affairs
Navigating complex regulatory and political environments.
Crisis & Reputation Management
Preparation, response and recovery under scrutiny.
Media Relations
Disciplined engagement with the press that shapes coverage.
Growth & Transformation
Digital & Social Communications
Channel strategy aligned to the enterprise narrative.
Enterprise Transformation
Communications-led change at scale across markets.
Experience & Impact
Communications measured in business outcomes.
A track record of market access, enterprise transformation, commercial wins and capital narratives — built inside and alongside global organisations.
Leadership
Ryan A. Furby
Chief Executive Officer
Ryan brings 30+ years of experience inside the world's largest corporations, including senior leadership roles at FedEx, Philip Morris International, and Biogen, and decades advising C-level teams through consequential decisions.
Thought Leadership
"It's All About Trust"
Ryan Furby, CEO of RAF Strategic Communications and Public Affairs, joins the Discover Lafayette podcast for a conversation on trust as the foundation of reputation.