RAF Strategic Communications and Public Affairs
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About

Counsel shaped inside the world's largest corporations.

RAF is led by Ryan A. Furby, whose experience was formed in the operating environments where reputation, regulation and commercial performance meet.

Portrait of Ryan A. Furby, Chief Executive Officer of RAF

Ryan A. Furby

Chief Executive Officer

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Leadership

An operator's perspective, applied as counsel.

Ryan brings 30+ years of experience inside the world's largest corporations. He has held senior leadership roles at FedEx, Philip Morris International, and Biogen, and has spent decades advising C-level teams.

That background informs how RAF works: strategy, marketing, and communications-led planning and execution, built to protect value and unlock exponential growth for established and emerging companies alike.

At a Glance

  • 30+ years of experience inside the world's largest corporations
  • Senior leadership roles at FedEx, Philip Morris International and Biogen
  • Decades advising C-level teams on consequential decisions
  • Enterprise transformation delivered at scale

Corporate Experience

Formed in the enterprise.

FedEx

Senior leadership in a global logistics enterprise operating across markets and regulatory regimes.

Philip Morris International

Senior leadership in one of the most heavily scrutinised regulatory and public affairs environments in business.

Biogen

Senior leadership in biotechnology, where regulatory and payer outcomes determine commercial reality.

Global Perspective

Built for markets that don't stop at a border.

RAF's work is drawn from enterprise environments spanning global markets — opening new territories, securing regulatory and payer outcomes, winning major contracts, and navigating complex public affairs challenges wherever they arise.

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Approach

How the work is done.

See Expertise
  1. 01

    Understand the exposure

    Establish what is genuinely at risk — value, licence to operate, market access, or the confidence of capital and customers.

  2. 02

    Set the strategy

    Define the narrative, the audiences that matter, and the sequence of decisions that will move the outcome.

  3. 03

    Execute with discipline

    Communications-led planning and execution, delivered at the pace and standard the enterprise requires.

  4. 04

    Counsel through the decision

    Direct advisory alongside C-level teams for as long as the issue is live.

Complex challenges require experienced counsel.

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